Elena Pavlova

I am a practicing interior designer and architect. Over the past decade, I have led and contributed to residential and small-scale hospitality projects in Russia, Norway, Cyprus, the UAE and Latvia — first within leading Moscow studios and later through independent and international collaborations. Since 2020 I have been developing my own practice focused on high-end private interiors and atmosphere-driven spatial design, overseeing every stage of the process from in‑depth client consultations and concept to BIM modelling, visualization, detailed documentation, and bringing projects all the way to construction with bespoke furniture, complex built-in structures and crafted materials.

With a Bachelor’s and a Master’s degree in Architecture, I began shaping a multidisciplinary, human-centered approach during my thesis on architecture for the visually impaired, which sparked my ongoing interest in how people sense, interpret and inhabit space through memory, association and embodied experience.

I explore how culture, art, human sciences and contemporary lifestyles shape the way we feel and think, and how these inner states can be translated into space — using design as a translation layer between a client’s inner world and architectural decisions — and I am currently focusing in my practice on translating a person’s subjective patterns, from emotional cues and sensory memories to cognitive habits and cultural references, into a structured, evidence‑informed brief for deeply personalized and architecturally precise interiors.