Martina Huelves Martin

Martina Huelves is a strategic consultant, researcher, and educator working at the intersection of neurosciences, conscious design, human experience, and organisational transformation.

Her path began in the early 1990s exploring neuromarketing and communication, while training in Law. In 2001, she moved into Interior Architecture with a conviction that has guided her ever since: spaces are not merely aesthetic or functional containers, but living environments that shape how we feel, think, relate, create, heal, and belong.

With over 20 years of experience in strategic interior design, project management, and museography across Spain and the UK, Martina brings together an unusually broad perspective-spanning neurosciences, environmental psychology, anthropology in Design, emotional intelligence, biohabitability, ecotherapy, brand strategy, and organisational culture. Her work is rooted in evidence, and in deep sensory observation: in the belief that wellbeing is not an abstract idea, but something the body reads, inhabits, and remembers.

She is the founder of NeuroInteriorismo Integrativo™ and Workplace Natural Intelligence™ — methodologies that translate research into spatial, emotional, and strategic ecosystems where people and organisations can flourish. Her approach embraces multisensory design, neurodiversity, biophilic design, healing gardens and playfulness as powerful tools for expanding perception and supporting leadership.

Her research also explores the wellbeing of families and design professionals, particularly women in architecture and interior design. Through workshops rooted in design coaching, somatic and systemic design, she helps designers reconnect with their creative confidence and embodied intelligence- building healthier careers and more meaningful spaces. How human behaviour, sensory experience and wellbeing should be the true starting point of every space we create.

She is also the founder of BLUMMURA®- a platform with two distinct dimensions. As a strategic consultancy, the LAB, it works with businesses and CEOs to create environments and organisational cultures where people and performance genuinely thrive. As an experiential learning space, it offers immersive programmes, mentoring circles, facilitating private events and community for designers, architects, and conscious professionals who want to deepen their understanding of wellbeing science, reconnect with their creative identity, and grow with intention.

Her work is ultimately an invitation: to co-create a more conscious world-where spaces, businesses, and people recover their capacity to care, connect, and illuminate life from within.