Jason Farina

Jason Farina is the design director at Thoughtscape LLC, founded to set research directions in the field of Learning Architecture – the physical and social structures that support the development of human agency – with a special focus on applications in public education. Thoughtscape’s first project was the creation of public experiential art masquerading as a business. Your Next Brick Idea ran from August 2023 to August 2025 as a brick-and-mortar storefront in a small exurban downtown in the San Francisco Bay Area in the United States. Operating a LEGO® Museum, a bookstore, and an activity space, the store encouraged deep interaction with other people’s designs to inspire visitors to nurture and promote their own nascent ideas.

Jason has a background in Mechanical Engineering in aerospace and pharmaceutical manufacturing and has served as a high school mathematics teacher in the New York City Public Schools and as a neuroscience researcher in human vision at UC Berkeley. Your Next Brick Idea is his current project to start executing ideas he has carried with him since adolescence. Moving from a life of pragmatics to purpose, he is devoting himself full time to artistic endeavors and will pursue a PhD in Education Design starting in the fall of 2027.